My Findings on Digital Marketing ๐Ÿš€

I have been learning digital marketing for so long. In fact, I’ve learnt SEO so much that two of my articles are now among the first page of Google. (I will update you more on this in my next post)

But this is just a basic introduction to digital marketing. I wrote this to give you the basic knowledge.



๐ŸŒŸWhat is Digital Marketing? ๐Ÿ’

Digital marketing is a way to connect with and influence your potential customers online.

Now, you might think whether you have any customer, or you think you canโ€™t make the best of digital marketing because your blog might not be customer driven, but you can.

No matter your blog, one thing you might consider soon or later, is writing your own book, Or creating online courses for your various niche.

If you will consider this one day, then you pay close attention to what I have to say. ๐Ÿ™


๐ŸŒŸDigital Marketing Assets. โ˜˜๏ธ

Marketing assets are customized content. They are customized in a way that is appealing to the customer. And in digital marketing, we have some customized way of presenting our contents to potential customers.

  1. Your Website
  2. Branded assets (logos, icons, etc)
  3. Video content (video ads, products demo, etc)
  4. Images (infographics, product shots, company photos, etc)
  5. Written content (blog posts, e-books, product description, testimonials, etc)
  6. Online products/tools (calculators, SaaS, interactive content, etc)
  7. Reviews
  8. Social media pages.

๐ŸŒŸDigital Marketing Strategies โ˜˜๏ธ

๐ŸŒฟNow, we have looked at the assets, letโ€™s go over to the strategies and methods.๐ŸŒฟ

1. Pay-per-click advertising. (PPC) You pay for every user who clicks on an ad.

2. Search engine optimization (SEO).

3. Paid Social Media Advertising.

4. Content Marketing: This covers any digital marketing effort that uses content assets (blog posts, infographics, ebooks, videos, etc) to build brand awareness or drive clicks, leads or sales.

5. Native Advertising: Ever get to the bottom of an article and see a list of suggested articles? Thatโ€™s native advertising.

6. Email Marketing: used mostly to advertise special deals, highlight content (often as part of content marketing) or promote an event.

7. Affiliate Marketing: It is essentially paying someone else (a person or a business) to promote your products and services on their website.


โญ๏ธFinally, before getting started for Digital Marketing, there are 4 essential questions to answer.๐ŸŒฟ

1. How much do you need to make?

2. Who are you marketing to? : once you know how much money you want to make from digital marketing, you need to identify who you are marketing to. This is critical because different personas require different marketing tactics.

3. What are your customers worth? : Typically, people look at buyer personas as a good way to craft an effective marketing strategy.

4. How much do you want to spend to reach your goals? :you must be ready to invest in your target. You drop $120 in marketing, knowing you will get $200 in profits.


I have spent a lot of time learning digital marketing. I have taken courses, bought books and I’ve gotten the experience. As time goes, I will update you on what I know and how it can benefit you But I really hope you love this article Thanks for reading And what do you think about it?

Published by Vincent Ehindero

A co-founder and CEO of High Foster. Vincent is a humorous guy that has a wonderful talent of blending growth secrets with relatable experiences. He is also a founder of a nonprofit organization that focuses on developing children and youths.

91 thoughts on “My Findings on Digital Marketing ๐Ÿš€

  1. Thank you for posting this Vincent!! so very helpful. Its a lot I don’t know which direction I would go towards. But I will do some brainstorming. I have an online social media presence on Facebook and instagram which I would like to attract more coaching clients.

    Liked by 1 person

    1. You are welcome ๐Ÿ™
      Yeah, you can do some more personal findings and get a direction from there.

      Oh really? I would love to have your Facebook and Twitter usernames๐Ÿ˜ƒ๐Ÿ˜Š

      You are into coaching? Wow, I didnโ€™t know ๐Ÿ˜ƒ

      Liked by 1 person

      1. Wow ๐Ÿคฉ

        I also aspire to be a coach. High performance coach.

        I love it that you are a relationship coach, I will be happy to connect.

        Iโ€™m on Facebook and Instagram and I will check you out๐Ÿ˜Š

        Liked by 1 person

      1. Iโ€™m very good Vincent. Iโ€™m focusing more on the content side of things for now and trying to build a following. I donโ€™t have a product to sell however one day I can put affiliate links on my pages to the books I have read that have helped me. I will only put a link up if I believe in it so that way I know itโ€™s good and if it helped me it can also help others. I find books have a little gold nugget inside most of them and the more I read then the more gold nuggets I put into my brain and then share it with my followers. I have been studying the laws of the universe lately so a lot of my posts will be in regards to that. Iโ€™m amazed by these laws. It all started with the law of attraction and then realised thereโ€™s other laws too

        Liked by 1 person

      2. Thatโ€™s fantastic! Iโ€™m glad to see that you are doing everything in your capacity to advance in growth.

        Laws of the universe๐Ÿ˜ƒI would really love to learn about them in your posts.

        Yeah, building a following can help assist other things like affiliate linking and stuffs like that.

        Liked by 1 person

      3. Itโ€™s does mate. It helps if you want to reach more people because it can pay for the better plans that give better SEO options and they cost money

        Liked by 1 person

      4. Iโ€™m also doing good.

        Iโ€™m still writing my book that concerns growth. Personal and business growth.

        So Iโ€™m looking forward to run a survey on my blog, to know the demands of my family and how I can help fill it up.

        Liked by 1 person

  2. Hi
    Thank you so much for helping understand the concept of digital marketing. I must say today i got cleared about it. I though its too much complex and only minded people can do this by after reading your blog i think i should try now.
    By the way I want to ask you that, Google ad-words is it worth it. ? for conversion on any website, i had seen some people who are doing only ad-words rather than SEO.

    Like

    1. Thanks so much for taking your time to read and comment. I really appreciate it.

      I donโ€™t really used the AdWords, so I cannot really give a detailed explanation.

      But based on the testimonies of others, both Adword and SEO works.

      The basic thing is, adword will work for you if you continue to pay. But SEO is free to master and if mastered, can drive more traffics to you with less expense

      Like

  3. Thank you for such a detailed post. It is very informative.
    I do write blogs on digital marketing and other titles please check it out and give reviews to improve it.
    nilotpalchakraborty.wordpress.com

    Like

  4. Yes you are right that “Digital marketing is a way to connect with and influence your potential customers online.”
    Right approach always work best. Thanks for informative content.

    Like

  5. I agree with your point: Digital marketing is a way to connect with and influence your potential customers online.

    Like

  6. Hi Vincent, this was a nice, digestible read !There are some good questions in here that new marketers should ask themselves when starting their online business

    Liked by 1 person

    1. Thatโ€™s a great observation!

      Digital marketing will ALWAYS be in higher demand, as long as the world continues going digital (which is already going)

      And the pandemic and experiences of 2020 will really influence digital marketing in 2021.

      Thanks so much for this wonderful observation. I really appreciate your time in being on my blog.

      Liked by 1 person

  7. I have followed and Googled you. I support you. Would you be my friend ? I am Imagination lover who talks about creativity through Imagination. That’s it. Welcome Mr.Vincent. ๐Ÿ’ช

    Liked by 1 person

    1. Thanks so much. Iโ€™m very happy to hear this
      Of course! I would really love to be your friend, now and anytime!

      You can always talk to me about your creativity and imagination
      Iโ€™m so excited to be your friend!

      Liked by 1 person

  8. Impressive ๐Ÿคฉ๐Ÿคฉ. I just started to understand this technology language; SEO and # but I feel we are headed to a right direction; even though we r also too late

    Liked by 1 person

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